Journal

Clear thinking

Thinking out loud about what makes good firms easier to trust.

Essay19 March 20268 min read

What Good Positioning Looks Like for Jersey Law and Finance Firms

Four examples of positioning that make a professional services firm easier to understand, remember, and trust.

James Logue

See what we found

Latest writing

9 articles

Analysis3 March 202612 min read

Why Jersey's Law Firms Are Invisible to the Clients They Need Most

Jersey law firms score just 44/100 for visibility. Here's why clients can't find them - and what firms can fix today to stand out.

James Logue

Field Note10 February 20265 min read

5 Free Ways Jersey Law Firms Can Win Clients Online

Most Jersey firms live and die on referrals. But what if those referrals stopped tomorrow?

James Logue

5 Free Ways Jersey Law Firms Can Win Clients Online

Guide19 January 20264 min read

If I Only Had 30 Mins per Week for Marketing… I'd Do This

If you've only got 30 minutes for marketing, then you probably have about 30 seconds for this blog. So let's dive in.

James Logue

Guide2 December 20255 min read

7 Things Your Website Is Silently Saying About You

Fix the hidden signals your website sends. From stock photos to jargon and missing faces, here are the quick changes that build trust and turn visitors into enquiries.

James Logue

Contributor insight from

Harry King

Harry King Studio

Analysis23 October 20259 min read

How Clarity Digital Increased AI Citations 50x

Discover how Clarity Digital increased AI citations by 50x using the CITE Framework - a step-by-step approach to improving visibility in ChatGPT, Google AI, and Perplexity. Learn how to make your brand AI-ready.

James Logue

Analysis22 September 20254 min read

How to get ChatGPT & Google AI to Mention Your Jersey Brand

To get AI to mention your brand, you should give the clearest, most useful answer to the exact question people are asking. AI often pulls from high-ranking Google results, and while some brands appear without this, building the best answer gives you the most reliable path.In summary - you need thoughtful content (the first half of my 6 word marketing strategy).DIY the steps below - or, if you'd rather skip the trial and error, this is exactly what our Clarity Reset delivers.

James Logue

Guide5 August 20258 min read

Jersey Marketing Blog Guide 2026: 7 Steps to Outrank Competitors

Jersey Blog Blueprint: find high-value topics, craft SEO headlines & draft faster with a free template. Reach 80k local readers - read the 7-step guide.

James Logue

Guide17 July 202511 min read

Rank Higher on Google for Free: Step-by-Step SEO Guide for Jersey Businesses

Struggling to rank on Google in Jersey? This no-fluff guide shows you how to turn your own data into one laser-focused blog post that can beat a month of guesswork. Free prompts and examples inside.

James Logue

Analysis2 July 20256 min read

What Does Marketing Really Cost for a Jersey Professional Services Firm?

Wondering what marketing really costs for a Jersey professional services firm? This guide breaks down agency fees, freelance rates, hidden extras, and ROI maths — in plain English.

James Logue