Strategic Marketing Consultancy · Jersey
Clearer marketing for firms outgrowing their reputation.
Get the website, message, and marketing direction your firm should already have. Clearer positioning, sharper language, and the consistency to back it up.
James Logue · Founder, Clarity Digital
Based in Jersey. Working with a maximum of four firms at a time.
Trusted by specialist firms in Jersey, the UK, and further afield
What We Do
Four areas,
one mission: clarity.
Every new engagement starts with a diagnosis.
What comes next depends on what I find.
The sharpest version of who you're for and why you're worth choosing.
Getting positioning right makes everything else easier. Pitches land better. The website makes more sense. New hires understand the firm faster. It's the work that needs to happen before anything else.
Words the whole team can actually use. On the website, in pitches, and on LinkedIn.
Positioning only works if the words stick. I translate the strategy into language people can repeat. Homepage copy, LinkedIn bios, pitch intros, and the phrase everyone reaches for when a client asks what you do.
How the firm shows up when people who don't already know you go looking.
I audit the website, LinkedIn profile, and search visibility, then identify what needs fixing and in what order. The problem is rarely absence. It's usually incoherence.
Thought leadership that builds authority without becoming another job.
Most firms have something to say. Few say it in a way that builds anything. I work with firms on the strategic direction behind what they publish, then stay involved to make sure it actually gets built. That's where the ongoing partnership work lives.
Who This Is For
For firms that are better than their marketing suggests.
How growth works
Most specialist firms grow through reputation. That model has a ceiling.
Referrals carry you a long way. Until they don't.
01
Referrals carry you a long way.
Word of mouth and reputation build a firm for years. Clients tell other clients. You grow by being good, and being known.
02
Then the audience changes.
A new market, a new service line, a new audience. The people you need to reach don't already know you. They find you through a website, a LinkedIn profile, a Google search.
03
Reputation stops doing the heavy lifting.
The website has to start earning trust with strangers. Most firms quietly discover that the website was never built for that job.
04
That's the gap the Clarity Reset closes.
A 30-day engagement to sharpen positioning, rewrite core messaging, and build the plan for what happens next. No retainer, no mood boards, no 40-page report.
What Clients Say
In six years of working with marketers, I've never worked with someone who operates at James's level. He just gets it - strategy, clarity, and what actually drives results.”
The Clarity Reset
The strategic foundation for firms ready to grow past their network.
A 30-day engagement. Positioning, messaging, and a 12-month roadmap. Built to take to your board or run with your team.
Fixed fee / 30 days
No ongoing commitment
Other ways to work
Ongoing Strategic Partnership
Senior strategic input, retained month by month. Typically follows a Reset.
Strategic Execution
Content, LinkedIn, and website copy. Grounded in the positioning work.
New Research · Jersey 2026
The 2026 Jersey Digital Presence Report
James Logue
A plain-English audit of how 28 Jersey financial services firms show up online. The patterns, the gaps, and what the data actually says.
Four things we believe
The thinking behind the work.
- 01
Good firms are often held back by unclear marketing.
- 02
Reputation builds a firm. It cannot scale one.
- 03
Online presence has to do what the handshake used to.
- 04
AI made content cheap. Clarity matters more than ever.
Journal
Clear thinking
The Jersey Financial Services Digital Presence Report 2026
We audited 28 Jersey financial services firms across their websites, LinkedIn presence, and AI visibility. Here's what the data found.
James Logue
What Good Positioning Looks Like for Jersey Professional Services Firms
Four examples of positioning that make a professional services firm easier to understand, remember, and trust.
James Logue
Why Jersey's Law Firms Are Invisible to the Clients They Need Most
Jersey law firms score just 44/100 for visibility. Here's why clients can't find them - and what firms can fix today to stand out.
James Logue
A word from James
Clarity, not noise.
I don't run a team. I don't have an account manager. When you work with Clarity Digital, you work with me. Throughout. This video explains how that works in practice and what you can expect.
Book a 30-minute Clarity Call
“He asks the right questions and brings structure to ideas that might otherwise stay abstract.”
Oliver Doran · Brand Therapist & Photographer
If your business is better than it looks, we should talk.
A 30-minute call. No agenda. You'll know by the end whether it's worth going further.
Book a 30-minute Clarity CallYou'll go straight to my calendar. If it's not a fit, I'll say so and point you somewhere better.