About · The person behind the work
I help good businesses
say what they are.
I work with specialist firms whose reputation has carried them further than their website, positioning, or marketing. The work is to make what they have become clear to people meeting them cold.
James Logue · Founder, Clarity Digital
Based in Jersey. Working with a maximum of four firms at a time.
Origin
Why I do this work, and how I arrived here.
At thirteen, I was making gaming videos after school, trying to work out why some channels grow and others don't. That one reached 5 million views. Nearly twenty years later, I'm still interested in the same problem: why strong work gets noticed in one place and overlooked in another.
More than ten years in marketing, strategy, and editorial work kept showing me the same pattern. Good firms grow through reputation and referrals. When they reach a new market, the website, LinkedIn profile, and pitch have to introduce the business to strangers. That is where unclear positioning starts to cost them.
I now test that pattern through original research as well as client work. In 2026 I reviewed the digital presence of 28 Jersey financial services firms and analysed 1,036 LinkedIn posts. The same gap kept appearing: real expertise, expressed in language that made firms difficult to tell apart.
Clarity Digital has two focused ways into that problem. The Clarity Reset fixes the positioning, message, and marketing direction. Clarity Voice turns a weekly conversation into LinkedIn posts that sound like the person behind the expertise. Both begin with the same job: making a good firm easier to understand and trust.
Beliefs
Four ideas that shape every engagement.
Clarity matters more than volume.
AI has made generic content cheap. Specific expertise has become more valuable.
Research comes before recommendations.
Good businesses are held back by lack of clarity, not lack of quality.
How I work
How I actually work.
A maximum of four firms at a time.
That leaves enough space to stay close to the work, respond quickly, and think properly.
No account team. No hand-offs.
When you work with Clarity Digital, you work with me throughout. The thinking, the writing, the strategy: all of it.
The evidence comes first.
I review the website, search visibility, LinkedIn, competitors, and the words clients actually see before deciding what should change.
Named delivery partners when needed.
For website builds, design, or photography, I work with a small network of trusted specialists I can recommend by name.
Let's talk
If your firm has outgrown the way it presents itself, we should talk.
A 30-minute call. We'll look at where the gap is showing up, what needs attention first, and whether I'm the right person to help.
Book a 30-minute Clarity CallYou'll go straight to my calendar. If it's not a fit, I'll say so and point you somewhere better.