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Marketing Review & Plan

Make your marketing pull its weight.

Get a clear picture of your website, search and AI visibility. Put the findings to use through a focused report, rewritten copy or a practical marketing plan.

Illustrative example. Habourne is fictional; findings and figures are illustrative.

I started Clarity Digital because I was frustrated by expensive marketing with too little substance behind it. I want you to understand what’s happening in your business and have good reasons for what you do next.

My method has been refined over more than ten years working with marketing data. I connect the evidence from sources such as Google Analytics, Search Console and LinkedIn with a closer examination of your website, competitors and AI discoverability.

That helps us test your hunches, uncover questions you hadn’t considered and turn the findings into practical changes. You can see how I reached each recommendation and what it’s intended to achieve.

See the approach in my Jersey financial services research

01

Marketing & Visibility Review

Make sense of your data, website performance and AI visibility. Get an independent report explaining what needs attention, what to change and why.

AI and search visibility audit pageDigital presence analysis audit page

02

Positioning Playbook

Give prospective clients a clear reason to choose you. Agree who you serve, what sets you apart and how to explain it in a practical positioning playbook.

Positioning playbook document mockup

03

Website & Profile Copy

Turn your positioning into words you can publish. Get website and LinkedIn copy that explains your services clearly and helps prospective clients take the next step.

Before and after messaging mockup

04

Marketing Plan

Turn your goals into a practical marketing plan. Set clear priorities, agree who’s responsible and decide how you’ll measure whether the work is making a difference.

12-month roadmap document mockup

What to expect from your marketing review.

“He doesn't overcomplicate things, and he doesn't oversell. He asks the right questions and brings structure to ideas that might otherwise stay abstract.”

Oliver DoranOliver DoranBrand Therapist & Photographer
  • See what needs attention.

    I connect the available data with a closer look at your website, competitors and visibility.

  • Know why each change is recommended.

    You can see the evidence and reasoning behind the proposed priorities.

  • Leave with a plan your team can use.

    It sets out what to do, who owns it and how to check progress.

Common questions.

How long does it take?

The timescale depends on the scope and the information available. Your proposal will set out the schedule, including any input needed from your team and when you’ll receive the work.

How much does it cost?

The fee depends on the question you need answered and the work involved. After an initial conversation, you’ll receive a proposal setting out the scope, deliverables, timescale and fixed fee. You can review it with your team before deciding whether to proceed.

Why pay for a review instead of going straight to the work?

If you already know what needs doing, going straight to the work can make sense. A review helps when you’re less certain. Your website might need clearer copy rather than a rebuild, for example. You get evidence for what to change, keep or leave alone before committing time and budget.

What if we already have an agency or internal team?

I can work alongside your team or agency. An independent review can help them decide what to change, while the plan and copy give them material to work with. We’ll agree responsibilities upfront so everyone knows who’s doing what.

Do we need to commit to ongoing support?

Not at all, you can commission a standalone review, plan or copy project. The agreed deliverables are yours to use with your team or agency. If you’d like help putting the recommendations into practice, we can discuss that separately.

What if our data is incomplete or we’re not sure what we have?

You don’t need everything organised before getting in touch. We’ll identify what’s available, find the gaps and agree how to address them. Recommendations will be grounded in what the evidence supports, with a clear distinction between what we know and what still needs testing.

Work out where to focus your marketing.

  • Your priorities clarified
  • Questions worth investigating
  • A sensible place to start
Oliver Doran
He asks the right questions and brings structure to ideas that might otherwise stay abstract.
Oliver Doran