01
Digital Clarity Audit
A deep review of your website, LinkedIn, SEO, AI visibility, and competitors. Surfaces what to stop, where to focus, and where you can win quickly.
The Clarity Reset
From scattered to strategic, in 30 days.
For firms outgrowing their marketing: diagnosis, sharper positioning, clearer messaging and a 12-month roadmap.
£4,000
Fixed fee / 30 days
No ongoing commitment
02
Positioning Playbook
Your positioning distilled into one-line, one-paragraph, and full-page versions. Ready for partners, pitches, LinkedIn, and your website.
03
Messaging Framework
Clear, confident language for your website, LinkedIn, and client conversations. Gives your whole team a consistent way to talk about what you do.
04
12-Month Direction
A structured roadmap with quarterly priorities, content direction, and a clear ownership model. Decisions become easier going forward.
The Engagement
How the 30 days run.
Four focused weeks of calls, questions, synthesis, and decisions. The documents matter because the thinking has happened with you first.
Week 1
Diagnosis
Kickoff call
An independent read of the firm's entire external footprint. Before a single internal assumption gets in the way.
By the end
Digital Clarity Audit
Week 2
Discovery
Working session
Typically 45 minutes with each relevant person in the firm. The questions are designed to surface what you know but haven't yet found words for.
By the end
Positioning Playbook
Week 3
Articulation
Review conversation
A decade of positioning and copywriting thinking, applied to everything we've learned. The review conversation is where the language becomes yours.
By the end
Messaging Framework
Week 4
Direction
Roadmap session
Everything synthesised into a sequenced plan. Clear enough to present to the board, specific enough to act on the same week.
By the end
12-Month Roadmap
You're not buying more activity. You're buying a clearer basis for decisions.
Before
Positioning that sounds like everyone else
Reactive marketing decisions
Messaging built for insiders
Content without a clear plan
After
Sharp, agreed articulation of your business
A quarterly plan the whole team can follow
Messaging that works on strangers
A rationale for every decision
This is what the £4,000 buys: clearer decisions for the next 12 months.
He doesn't overcomplicate things, and he doesn't oversell. He asks the right questions and brings structure to ideas that might otherwise stay abstract.
Questions
Common questions.
01How long does it take?
The Reset runs for 30 days from formal kickoff. During that time, we complete the audit, refine positioning, build the messaging framework, and deliver your 12-month roadmap.
02What's the investment?
The Clarity Reset is priced at £4,000 — a single engagement with defined outputs and no ongoing commitment. For context, most agency retainers in this space start at £3,000–5,000 per month, often without a clear strategic foundation in place first.
03How do I justify this to my board?
Every deliverable from the Reset is a board-ready document — not a deck of recommendations, but a usable strategic foundation your firm can act on immediately. The before/after is straightforward: you're replacing unclear positioning and reactive marketing decisions with an agreed direction and a 12-month plan. At £4,000 for 30 days, the cost is a fraction of what most firms spend annually on marketing activity that lacks a strategic foundation.
04What if we already have an agency or internal team?
That's absolutely fine. The Reset provides strategic direction and clearer positioning, which strengthens the work your existing team is already doing. Most clients find it removes ambiguity for everyone involved.
05What happens if we decide not to continue afterwards?
You keep everything. The deliverables are yours — the audit, the playbook, the messaging guide, and the roadmap. You can implement internally, hand them to your existing agency, or leave them on the shelf. The Reset stands on its own.
06I've been burned before. Why would this be different?
If a previous engagement failed, it probably did so for one of two reasons: the problem being solved wasn't the real one, or the deliverables weren't tied to commercial outcomes from the start. The Reset is structured to avoid both. Every deliverable is defined before you commit. Success is defined in your terms — before we start. And we'll tell you on the initial call if the Reset isn't right for your situation.
Your next stage needs a clearer story.
A 30-minute call. No agenda. You'll know by the end whether the Reset is the right next move.
Book a 30-minute Clarity CallYou'll go straight to my calendar. If it's not a fit, I'll say so and point you somewhere better.